1:23. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. But Gillette, this is the Super Bowl. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 We just hope its not too late, baby, for you to draw young investors away from millennial-friendly services like WeBull, Stash and Robinhood. Four words pop up on screen: Old friends. But you can make a difference, she addsby switching to T-Mobile, of course. February 11, 2022, 10:51AM 10 of 25 Dr. Around the table they exchange the usual pleasantries and some witty banter. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Koepka: Zero? The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. . But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# Were not sure how Wallbox figures electrocution is funny, but were not amused. Whats up, Jones? she taunts. Its almost enough to drive us to drink. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Next, we cut to a business owner assessing her inventory of candles. The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. Heres a roundup of some of the most notable commercials. Were not sure what Skechers was smoking when it came up with this ad. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Exercise makes everything better, right? Watch every star-studded 2022 Super Bowl commercial. What is with this years b-to-b Super Bowl ads? So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. More from Ad Age: See Mike Myers play Dr. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. Groovy baby. Super Bowl 2022: These are the best commercials released so far )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Subscribe to Ad Age now for the latest industry news and analysis. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. More from Ad Age: Listen to music from Super Bowl 2022 commercials. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Frito Lay Super Bowl 2022 Teaser, 'Trailer' Featuring Megan - iSpot But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. Cue a voice-over, raising our hopes for some sort of explanation. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. More from Ad Age: Hologic makes Super Bowl debut with womens health message. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. You may unsubscribe at any time. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Er, actually, it was the Celebrity Bowl! The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. But if thats the case, we can forgive Uber Eats. The ad itself? The Doritos 2022 Super Bowl Commercial Has Twitter Smiling - Mashed.com The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Here are five of the top Super Bowl ads that have people talking: 1. Almost. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. ), well, it all gets lost in the muddle. The Most Notable Trend In 2022 Super Bowl Advertising? Humor - Forbes Should we enjoy getting our ass kicked by a dream team of superior sports stars? What could possibly go wrong? - 1 day 2 hours ago. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. Not so hot. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Seth Rogen and Paul Rudd star in the chip company's commercial. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. For an optimal experience visit our site on another browser. Other denizens of the metaverse join him in recreating the Questys experience as we hear Simple Minds Dont You Forget About Me, a song Howlin Harry and The Cometeers used to perform back in the day. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. Jones . he drawls. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Touchdown achieved as mom and dad enter the room to see their house destroyed. Lohan, it seems, has finally made her way into the Judgement Free Zone. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. Making far feel close.. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. (Yo, Zeus! est. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). Megan Thee Stallion And Charlie Puth's Full Super Bowl Ad Is A Wild I figure you could use a little pick-me-up, she tells him. The engines rev and the pair peels out. The minute-long spot includes a. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. Neither is this spotdespite the best efforts of the estimable Idris Elba. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. Philadelphia Football shirt | est. 1933 Philadelphia football super Including the perennial punching bag of the tabloids, Lindsay Lohan. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. When it comes to Super Bowl ads, Uber Eats delivers. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. IE 11 is not supported. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More So what we actually have here is an anti-hype ad thats pure hype. Here you can watch all the best of. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Maybe it had Willie Nelson on retainer and had to find a use for him. But it also drives home that message with subtle parodies of famed Big Game commercials. Frito Lay Super Bowl 2022 TV Spot, 'Push It' Song by Salt-N-Pepa Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. Paige Spiranac Joins Inside Edition for Super Bowl LVII Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Doritos Super Bowl commercial: Inside the latest Frito Lay ads - MSN Watch the 2022 Super Bowl commercials here: Ads kick off celebrity Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. Oh hey, Jones! cries Rashida. Caddy: Yeah, zero. 'Please Sanction The Hell Out Of Flamin' Hot Doritos': Critics Blast ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Disney+ Has the GOATs of Movies Literally in 2022 Super Bowl Ad The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Budweiser. Were really warming up to you, kid, says the thermostat. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. EV-il in GMs Super Bowl commercial, We love Kevin Hart. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. 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